Posted on February 6th, 2018

​The youth soccer partnership department is rolling full steam ahead for this semester! We've added two amazing new members to our group with Joshuea and Lindsey joining us. Armed with a wealth of knowledge in both event management and soccer, we look forward to the fireworks our team will create to make this event as much of a wonderful experience for the little ones as it will be for our adult teams.

This year we are pleased to be serving both Amherst Youth Soccer and Northampton Soccer Club. Not only will there be amazing soccer clinics and games being put on show, we will also have a FunZone packed with exciting activities for our youngest participants to spend a day having fun and staying active. Watch this space!

Within our department, our members are hard at work creating detailed plans and going over past years to make the SoccerFest experience an even better one. We were at an AYSA event last semester having a blast with the players, and we look forward to working with everyone involved at AYSA and NSC.

Should you have any question about this year's events and offerings for our youngsters, please drop us an email and we will get back to you as soon as possible!

Posted on January 3rd, 2018

​The Marketing team at SoccerFest took charge of many tasks these past few weeks leading up to the New Year. Primarily, pursuing indoor soccer facility promotions and palm card handouts which consisted of both palm cards and flyers being distributed to potentially interested participants with the hopes of establishing recognition of our event and its appealing details. Much work also went into the town banner design and implementation with the plan to put up said banner in the town of Amherst as we come closer to event day. In addition, making sure our web-based marketing and information is displayed to the public regularly as well as making sure that our messages are conveyed with clarity to website viewers and page visitors. All the team’s plans and future tasks are set forth by the Marketing Plan of 2018 to better the performance and make sure the team meticulously completes its objectives. Other tasks include contacting the various partners of the event and other members of the community in hopes of continuing our long-term connections with one another. The International Programs Office for example, offers to help us in getting the word out to our surrounding community in their email blasts or the Women’s Soccer team at UMass provides us with the necessary communication with its own network as well. Long-term connections are crucial for the Marketing team this year with the intentions it has to deliver the right message at the right time to the event’s participants and attendees. 2018 is a much busier time for this department as the time approaches for the event’s opening, the team has to make sure that every element of the overall plan is put into motion and is applied to the goals of our event. Additional members will be brought into the department this year with the hopes of accomplishing all tasks set out by the marketing plan while making sure the implementation of each task is meticulously performed. 

For any further questions or comments
Contact: Peter Geara (

by Shelley Hobson, Matt Bloom on December 17th, 2017

​Registration & Hospitality Update
We’ve had a fun and busy fall semester in our Soccerfest class. We worked with AYSA, the UMass Women’s Soccer team, and Rugged Maniac building connections with one another and our community. The Registration & Hospitality department hasn’t been as active as some other departments this past semester, but that is soon to change in the upcoming couple of months! Two new members will be joining the Registration team and we will begin working on our registration and VIP tent responsibilities. Over this upcoming winter break, we will be opening up 2018’s registration so anyone ready to go can sign up!
Contact: Shelley Hobson (

Finance Update:
 This semester has been all about preparation for the finance department. We started by researching all previous year’s SoccerFest finance reports and budgets to get an idea of how to allocate money to each department. We have begun creating an initial budget factoring in our current and projected inflows and outflows. In addition, we have made a few purchases including shelving for our storage unit and marketing collateral to distribute at local facilities. It has been a great learning experience so far, teaching us about beginning to balance a budget and the procedures involved with making purchases. Moving forward, as we obtain new sponsors and team registrations begin, we will be able to make significant purchases that will make this year’s SoccerFest the most fun and exciting event yet.

​Contact: Matt Bloom (
We are excited to bring you a smooth and efficient registration process this upcoming semester! We hope you all have a wonderful holiday season and come back excited to be a part of Soccerfest 2018!

by Rob Chiusano on December 12th, 2017

​​This semester has been great for Tournament Operations. We have begun to look at our vision for SoccerFest 2018 through the eyes of all of those who will be making our event possible! This work will leave us a good plan for how we want the event to be and will allow us to take the necessary steps to ensure everyone has a great time at our event. 
A big task for us this semester thus far is cleaning out the SoccerFest storage unit. There was a lot of clutter, and things were thrown around and messy throughout the unit. A big key to success for us as a class is to have organization in our storage unit, and cleaning this was necessary for us in order for us to continue our event planning. After taking almost all of the items out, we rearranged the storage unit with more access to the equipment and inventoried the equipment we have. Now we have a good idea of what we have and what we will need in order to help put on our event in the spring.
All of this has been great and has taught our entire department a great deal about event planning and importance of organization. We are excited to continue our work into the spring and continue to work towards making SoccerFest 2018 the best event it can be!
For any further questions, comments, or concerns, please email Rob Chiusano (below):

Posted on December 5th, 2017

​This has been an exciting semester for the Fun Zone department so far! We have been fortunate enough to plan and execute two events this semester: Family Day at a UMass Amherst women’s soccer game and a clinic day with Amherst Youth Soccer.
The Amherst Youth Soccer population is one of the largest groups that participate in SoccerFest. Because of this, we want to make sure that they have the best experience with us possible. At both of these events (Women’s soccer game and the clinic) we got to interact with the parents and coaches for AYSA and they got to know us on a personal level, which is mutually beneficial to both sides. We enjoy interacting with the community, outside of classroom, which is an opportunity that most students at UMass Amherst do not get to have through a class they take on campus.
Next semester we look are looking forward to putting together the Fun Zone for SoccerFest. In the Fun Zone, there will be music, entertainment, food, games, contests, and more! We look forward to participants and spectators coming out and having a positive experience in the Fun Zone.

For any further comments, questions, or concerns, please reach out to Kelsey Senecal or Christian Oliveira (below) and we will get back to you ASAP!,

Have a wonderful holiday season and we look forward to providing you with a day of fun at SoccerFest in the spring!

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